šÆ Pricing Your Work Without Undervaluing It - & Avoid Awkward Negotiations
When I first started out, I thought I was killing it charging $30 an hour to film and edit video. Thirty bucks. Looking back, I basically paid people to let me work. Like most creatives, I kept doubling my prices. $30 became $60. $60 became $120. And while that looked good on paper, it was also exhausting. I was stuck in a short-sighted game of āhow much can I push this number up before someone tells me no?ā If you are like me, negotiations are awkward. You have to ask for the sale & around this time, I STRUGGLED with that. Then one day, everything changed š A client from Pennsylvania reached out by email. I was so green, I didnāt even ask how they found me (ALWAYS ASK!!!!). They needed editing services. At that point, I was charging around $60 an hour. When I quoted them $50 an hour JUST to edit, I braced myself for pushback. But hereās the crazy part: they didnāt bat an eye. They approved a $500 invoice on the spot. The project? A nightmare puzzle. They had a commercial where the original pricing was shown on an iPad screen. No green screen, so no easy swap. That meant I had to digitally remove numbers while balancing shades of gray and blue reflections on the glass. It took me 12 hours of tedious editing, frame by frame. At the end they OFFERED ME MORE MONEY for final revisions!! I politely declined because I have a soul.... Was it worth only $500? No. But hereās the truth I learned: š Success is binary. Either you figure it out, or someone else will. And I did. That project taught me the most valuable lesson of my early career: š Your location doesnāt determine your potential for ascension. Especially in this digital era. Just because I lived in Indiana didnāt mean I had to sell in Indiana. Other places have other budgets, and the right customer makes the difference between a business thatās surviving and one thatās thriving. For example: - Median household income in California: ~$91,000 - Median household income in Indiana: ~$67,000 - Median home price in California: ~$740,000 - Median home price in Indiana: ~$230,000