Hey everyone, I've been looking at my own stats and at what other members are doing, and one thing stands out for events and presentations. The people getting good turnout are posting about their event three times a week, and they start two weeks before the date. So if your event is on the 15th of October, your first post needs to go out on the 1st at the very latest. That gives you enough time to properly promote it, and honestly, that's what it takes if you want people to show up. Three times a week needs to happen in each of these places: - Your own community - Skool Events Daily (if you're in VIP, you can post your event there three times a week) - Skool Classifieds, which is a separate community from ours with around 2,100 members. Not all of them will see your event, but you can put it in front of a lot of people for very little effort, and it's free to post. If you're running more than one event, that's even better, because you're promoting each of them across all three places. One more thing. Don't post your event and then disappear. Before you post, have a look at what other members have shared and leave a comment on a few of them. That's how Skool Events Daily has grown, because members support each other, and it's how I've grown my communities too. If you comment on other people's events, they'll do the same for you. If you're struggling to get people into your events right now, check whether you're actually doing this. In most cases, the promotion just isn't happening often enough or early enough. Any questions? Drop them below 👇

A big congratulations to our latest members who jumped in and grabbed the VIP offer before the doors closed: @Ettjen Jansingh , @May Tinklenberg , @JoAnna Johnston , @Dimitie Kendall , @Tanmay More , @Kelli Howard @Janet Goodman , @Miranda Mitchell , @Dee Shepherd and @Tami Reagor 🥳 You lot are officially VIPs — and now it’s time to make the most of it! As a VIP you can promote as many different events as you like each week, and each individual event can be shared in the SED feed up to three times a week. Your events can be added to our SED calendar, included in our Weekly Bulletin and promoted on our shiny new Skool Events Daily website. And once the event is over, it doesn’t have to disappear into the internet abyss — you can share your replays too. We’ll also support you with promoting your events over in The Classifieds. If you’re posting there, we’ll help support your posts there too. And there’s more coming… VIPs will soon have access to workshops and 1:1 sessions with Des and me, where we can actually get stuck into your events with you, your promotion, your messaging, your audience and all those little things that can make the difference between “I posted it” and “people actually turned up.” 😂 Plus, you’ve got our Coffee, Chat & Collab sessions, opportunities to connect with other members, collaborate, get your events seen and tap into the support we’re continuing to build around VIP. So congratulations to our newest VIPs. 🥂 You grabbed the offer. Now let’s put it to work.

Okay people… it’s time. I promised you an announcement, Des has given me the green light, and I have been BURSTING to show you what we’ve been building behind the scenes. 🥁🥁🥁 SKOOL EVENTS DAILY IS OFFICIALLY ONLINE! 🎉 Yep. We’ve gone and got ourselves a proper website. And I have to say… it’s looking rather fabulous. 😍 We’ve just massively upgraded what VIP gets you — and you’ve got 48 hours to get it at the old price. Your events are already there, and people can now find them by Today, This Week, Upcoming Events, category and even by host. We’ve brought over From Heather’s Desk, Experts Corner, Editor’s Picks, our Partners, and we’ve got more coming too — including our Collaboration Station. 👉 LINK TO THE NEW SKOOL EVENTS DAILY WEBSITE HERE And possibly one of my favourite bits… NO MORE FORMS! 🙌 VIP members can use the Magic Button to send us their event straight from their calendar. I press a few of my own magic buttons at this end and — hey presto — your event appears on the website. People can click into your event, find out more and go straight through to join or register. Now, here comes the important bit… ⏰ YOU HAVE 48 HOURS. VIP is currently $9 a month. In 48 hours, it goes up to $12 a month. And yes… at some point it may well go up again. So if you’ve been sitting on the fence wondering whether to become a VIP, I’d suggest the fence is becoming a rather expensive place to sit. 😂 👉 UPGRADE TO VIP HERE Only VIP members can submit and promote their events through Skool Events Daily. BUT the website itself is open for everyone to browse, discover events and attend them. Which means your events are no longer just sitting inside our community or tucked away in the Weekly Bulletin. We now have another way of getting them seen, found and shared much further afield. We’re still polishing things, tweaking things and probably pressing the occasional button we shouldn’t 😂 — but it’s live, it’s working and your events are already there.

I’m going to be trialling something new for members who have an event coming up — short, informal interviews all about you and your event. The idea is to give you a bit more space to talk about what you’ve got coming up, what people can expect, who it’s for and why they might want to join you. But there’s another reason I want to try this. Sometimes a post or event description only tells you so much. Actually seeing and hearing the person behind the event gives people a chance to get a feel for your energy, your personality and whether they feel they align with you. We’ll start by sharing the interviews here in Skool Events Daily and, if they work well, we’ll look at featuring them on our website and possibly our YouTube channel too — giving your event even more visibility. Nothing long or complicated. Just a short chat about you and what you’ve got coming up. So… who’s in? 🙋‍♀️🙋‍♂️ Who has an event coming up and would like to be one of the first to give this a go? Pop your hand up below 👇

Have a read of the summary or tune into my dulcet tones in the video 😂 🏆 New “Wins – How Did Your Event Go?” category We’d love to hear how your events went! No win is too small — sometimes those little wins have a much bigger impact than you realise. Share yours so we can celebrate with you and inspire others too. 🌟 Our new Weekly Events front cover Thank you for all the lovely feedback on our new-look front cover! Each week we’ll be featuring one of our Skool Events Daily Partners — the people who help us get your events seen further across Skool. We’re always looking for new Partners too. There’s no money involved; it’s about supporting each other. If you fancy seeing yourself and your community on the front cover, message Des or me and we’ll tell you more. ☕ Coffee, Chat & Collab Our first one is coming up! This is a chance to meet each other, explore collaborations, swap event ideas and tell Des and me what YOU need from this community. We’ll also be talking about how events can help turn community members into paying clients by giving people the chance to experience you, your energy and what you offer. Expect ideas, connections, Heatherisms and probably the odd blooper. 😂 Pop it in your calendar and come along — I’m really looking forward to seeing you there! Have a fantastic week, and remember, if you need us, just message Des or me.