Ascension Sales: Solve Rich People Problems
This is how i went from averaging $5k cash collected on sales calls, to closing my first $20k PIF. I've been doing sales for over 8 years now, selling everything from door to door, to high ticket coaching (previously a closer) But on last weeks sales call, I closed a $20,000 cash up-front paid-in-full sale plus a 20% performance fee and I didn't have to sell him. It was honestly the easiest sales call of my life. It just felt effortless. So I'm going to break down the components that led to this sale being one of the biggest deals I've ever closed in my life, and how to repeat the process again and again in the future to make sales like this effortless. And there's one theme that I found that makes sales effortless - it's this: - Solve rich people problems. The client that I talked to last week makes over $400,000 per year. His biggest problem was that he doesn't have enough time because he works 60+ hours a week. For this type of customer, it's not about making them more money or a higher ROI. It was all about getting the time and effort cost down to zero. Just to give you some context, this client is already an algo trader. Like he has his own portfolio of trading algorithms that are automated. But the maintenance of upkeep for that software costs him 5 hours per week. My product has about the same result that he's already able to do. But the difference is I took all of that time and effort that he's doing right now and I am boiling it down to zero. Saving 5 hours a week for 52 weeks doesn't sound like a lot, but this client makes $400k+ per year. 100 hours of his time is worth $25K a year. I was able to raise my price, by simply changing who I help. Instead of what I do. If I were to save 5 hours a week for someone who worked at a coffee shop, they might not pay more than $50 for that. But because of who this person is, because his time is more valuable, he doesn't want to spend that doing the maintenance. And basically what my product or service solves is it takes care of that for him, saving him the time and stress of having to manage that thing himself. Even though it might not give him better results that him doing it himself.