@Ellora Jade I'm still very much on this journey too, what I've noticed so far is reels beat static and carousels every time for me, especially the ones I create in the Insta Edits app, and post from the Edits app, comments and follows are the piece I haven't cracked yet though This week I started treating Google like a keyword tool, searching a word like midlife and noting what people also search and the suggested phrases that come up, then working those into a carousel, Monday's carousel using that approach has been my best performer for views so I'm running it for four more weeks to see what survives I've also connected Google Search Console to Instagram so I can see if people are finding my profile through search, three clicks in yesterday, and I'm weaving the same searchable words into my bio too, will share what I learn once I've got a proper read on it