Context first, because it’s important , I’m not new to online business… Since April 2023 I’ve generated over $250,000 US, one mini-project at a time. I know how to run a business. I help other people figure out theirs. And I still could not see my own community clearly. I knew there was something missing, I could even pinpoint what leaks I wanted to fix. I couldn’t figure out how. (Before April 2023 for 8 years I generated about $20K on average if that, so no I’m not an overnight success, I’m slow burn learner, but when I get something I run with it) But I digress, what happens when you’re inside the thing, you get blinders. And it isn’t that you don’t know. (That could be too actually) It’s that you have never once stood outside your own business and looked back at it from a very different perspective. We all are way too close to our business. I came off Skool Games at $10K MRR. It settled at about $7,500 including annuals, so roughly $4,500 a month recurring with the rest already collected up front. Solid numbers. But I knew there was a leak in how people move from free to premium, because while 99 people joined premium , I have 4500 members and I could not find on my own, how to structure onboarding and day to day so that they see opportunities to upgrade throughout without me shouting it. So on July 20th I booked a 1:1 with Brenda. (YES she offers them still - run don’t walk and book it) Not because I want her business model. I don’t want summits and bundles every other month. I do summits twice a year and that is plenty for me. I wanted her to see my community from her expert sharp eyes. Because the way she moves people from free to premium to VIP is the smoothest I have ever seen. Gentle and firm at the same time. Easter eggs tucked into every corner so people upgrade because they want to, not because she is standing there pitching at them every single week. Two hours later I had ten pages of action items. Not scribbles. Real do-this-next items. I have implemented maybe one page of the ten.

Thank-you to all of our speakers, sponsors and contributors this week for all of their efforts in helping us pull off another LIVE event in our community. Please raise a glass to: @Demetrice Odds @Anna Choi @Tosca Fasso @Christopher Ward @Morag Kent @Ellyn Schinke @Lorri-Lynn Roche @Leah Murphy @Valarie Smith @Sarah Hankins @Rositsa Aleksandrova @Evan Gilbert @Garrett F @Artin Asghari Jenna Ostrye @Maureen Schlachter @Kerrie Wearing @Carol Tice @Shannon Boyer @Julie Butler @Kylie Kelly @Zokai Robinson @Janay Trevillion @Kimberly Armatys @Rayna Scott @Monna Tang @Jane Harbison @Stevii Mills @Christine Ross @Jessica Cosci @Miri Campbell @Lidia Axe @Niky Egerton @Gwen Roach @Elena Maren @Nicole Conley @Tamberly Hamlett @Suzan Lovelace @Lucy Reyes

There's so many good things in this swag bag. To track what I have downloaded I use the finished check at the top of each of the pages. I love how Brenda set this up with an index of offering categories and then one document to scroll inside each of those. It made finding what I was most interested in so easy. As a person who contributes things to summits and bundles, I really appreciate the time and effort that goes into creating the things in the swag bags. Thank you everyone for your wonderful gifts!! Besides the community learning and the shared session experiences, the swag bag makes the whole thing all the more fun!!

🔥 Hot take: Your next breakthrough probably isn’t another business strategy. It’s refining the woman leading the business. People experience your presence before they experience your expertise. The way you show up influences how much people trust, remember, and invest in you. Refinement isn’t a luxury. It’s a business strategy. 👇 Agree or disagree?

This is the tool that I didn't know I needed! I caught the last half of Chris and Tosca's presentation and that was enough to convince me I should try it immediately!! I was just looking at engagement stats with Viv a few days ago. I was going to create a spreadsheet to help me understand my members better and to see what was working and what needs to be tweaked in my community. This tool will do this kind of thing for me! Wowza!!! Can't wait to get started! Thanks @Christopher Ward @Tosca Fasso for all your hard work and for understanding what Skool leaders need to do better to serve their communities!