Price anchoring is a simple pricing strategy that guides buyers toward the option you want them to choose—without telling them what to buy. When it comes to self-publishing, your paperback is usually where the best royalties live. So the goal is to make the paperback feel like the smartest, most reasonable choice. You do that by anchoring the prices around it. 👉 How this works with books: - Your ebook should not be dirt cheap - Your hardcover should be priced noticeably higher - Your paperback sits right in the middle and looks like the best value People don’t compare prices logically—they compare them relatively. 👉 Example pricing strategy Let’s say your book is 180–220 pages: - eBook: $9.99 - Paperback: $14.99 - Hardcover: $27.99 Here’s what happens psychologically: - The hardcover makes everything else feel affordable - The ebook feels less attractive because it’s close in price to the paperback - The paperback looks like the best bang for the buck Most buyers will choose the paperback—even if they didn’t plan to. 👉 Why this increases royalties - Paperback royalties are higher than ebooks - Buyers feel confident they’re making a “smart” purchase - You’re not forcing decisions—you’re guiding them This is why pricing is not random and not something to rush through at the end. Your book is a product. Your pricing is part of the strategy. If this helped, click for you, drop a comment, and let me know how you are planning to price your books.

@Krista Brea — Do you know anything about books.by? Any thoughts on using it vs KDP?

We will be using this thread to delcare your WHY for publishing a book. Answer the following questions. 1. I want to publish a book because _____________________ 2. I want this book published by __________________ 3. When this book is published the door it opens for me is _____________

In this thread, drop in 3-5 book title ideas you have and let's workshop them together.

I have the first iteration of the Book Directory now launched thanks to @Mona Weathers who inspired me with the directory template. So far I have a few people's book's featured in the directory including @Mona Weathers @Jenny Watz @Gwen Taylor @Sybil Hall @Frederick Dudek please go in the CLASSROOM, and check your links and let me know if there is any problem getting to your book. 💬 For anyone else who already has a book published on Amazon, please DM me your link or drop a comment here I would love to get your book also added and sorry if I missed anyone. We also have a CELEBRATION 🎉 as a new FUTURE AUTHOR @Gale Bates has leveled up to PREMIUM to learn the self publishing process. Stay tuned, because you will be hearing a lot more about Gale! We just recorded a podcast together that will be coming out soon and I will be happy to share that here as well. Please check out her YouTube channel here. -------------------------------------------------------------------------------------------- 🚨WE ARE CURRENTLY AT 399 MEMBERS SO PRICING FOR PREMIUM WILL LIKELY BE INCREASING TOMORROW FROM $20 PER MONTH TO $40. LOCK IN YOUR SAVINGS NOW.