1. They Don't Promote to Enough People. 2. They Don't Promote to the Right People. 3. They Don't Promote Their Next Party At Their First Party. Bonus mistakes: 1. They Don't Give Away Enough Vip Passes. 2. They Don't have The Right Ratio Ladies to Men 3. They Don't Work The Room And Connect With As Many People As Possible.

I started watching it from 48 min. in, but I will for sure go back and watch the full version: https://www.youtube.com/watch?v=jImgnkT-YNM I dropped a summary my AI created of it here: This 87-minute podcast episode features Emma Green, a self-made entrepreneur and co-founder of Good American, sharing her journey from a challenging upbringing in East London to building billion-dollar fashion brands. She emphasizes the importance of personal responsibility, mental discipline, and consistent effort over perfection. Green discusses how her early struggles shaped her resilience, the value of pursuing excellence in every task regardless of its size, and the reality that success is a long-term journey marked by setbacks and persistence. She reflects on launching Good American, the pitfalls of underestimating operational demands, and the importance of behind-the-scenes relationships in business growth. Green also addresses the myth of overnight success, the necessity of taking action over planning, and the critical role of AI adoption in future-proofing careers. Her core message is that anyone can succeed by starting where they are, embracing the process, and refusing to let fear or comparison hold them back. Key Points: • Emma Green grew up in East London as the eldest of four girls, raised by a single mother in a tough environment, which instilled in her a strong sense of responsibility and resilience from an early age. • She struggled in school due to undiagnosed dyslexia and faced anger issues rooted in a culture of blame, but through therapy and self-awareness, she learned to take responsibility and manage her thoughts, which became foundational to her success. • Green emphasizes that 'how you do anything is how you do everything'—excellence in small tasks, like making sandwiches or folding clothes, builds character and attracts opportunity, distinguishing it from perfectionism, which is externally focused and paralyzing.

If you are already the one organizing nights out, rallying the group, and making sure the event actually happens, what is stopping you from getting paid for it?

It is a standard that most people in this industry will never hold themselves to, which is exactly why it will give you an edge the moment you commit to it. When you show up early to a venue walk-through, you are not just there before the meeting starts. You are walking the room with fresh eyes before anyone else arrives. You are spotting the thing nobody else noticed. The entrance that creates a bottleneck. The back corner that needs better lighting. The bar setup that slows service during peak hours. None of that is visible when you walk in at the exact moment everyone else does. When you show up early to meet a sponsor, you are settled. You have your materials organized. You have had thirty seconds to breathe and get your head right. You are not flustered, not apologizing, not playing catch-up from the second you sit down. You walk in already in control of the room. And when your own event night arrives, being early is not optional. It is your job. The venue staff, the production team, the bartenders, the door crew, they all take their cue from you. If you arrive calm, organized, and ahead of schedule, the whole night runs at that frequency. If you arrive rushed and reactive, that energy moves through every person on your team before the first guest walks in. In 22 years of running events in San Francisco, I never once wished I had arrived later. Not one time. But I can tell you exactly what it costs you when you do not arrive early enough. You spend the first two hours of your own event putting out fires instead of working the room. And working the room is the whole job. Build in thirty minutes minimum before anything begins. Treat that time as sacred. The people who master this habit look like they have everything under control even when something goes sideways, because they bought themselves the one thing money cannot buy back. Time to respond instead of react. Organizer Alf Marcussen

I have been sitting on a 22-year system that helped me build a 20,000-person party list in San Francisco and host events with 5,000+ attendees at exclusive venues. I am now turning that system into a coaching program for those who are already organizing social events but walking away with zero money for it. If your friends call you when they want to know where to go out, and people keep telling you that you should be doing this professionally, this is for you. More details dropping soon. ....Stay tuned.