I've re-posted the Ad Professor's stuff here.... makes for quick and easy fodder to critique. Normally, well reasoned and sound, from copy to art direction. When it misses, I normally chalk it up to the differences between Brits and Americans. Idea is great. Execution is off... what's with the font choices? And my quick fix: Tint the red... give light a direction — helps the product, and Kit Kat type is basically Helvetica Bold Italic. Why add two unknown faces that don't work together? I'm also tempted to skip the tag line "Take a Break". — Ad Prof TA 🤔

There are a number of cases at the "dawn of the Internet" that helped define what you could or couldn't do with a domain name. - Is it bad faith to register a domain just to sell it back to a brand? - What happens if you don’t use the domain at all? - What if you’re simply redirecting traffic and monetizing confusion? Most of us have purchased a name or two (some of us A LOT more than that), either to start your own gig, on behalf of a client, or sometimes in hopes that it will have value down the road.* Want to read all about it? CLICK HERE _ _ _ TLTR: Some of the earliest domain disputes are still the ones that matter most, since they answered basic questions that no one had resolved yet. - Cases like World Wrestling Federation v. Bosman established that registering a domain to sell it back to a trademark owner could qualify as BAD FAITH. - Telstra v. Nuclear Marshmallows introduced the idea that DOING NOTHING with a domain could still carry legal consequences. - And Yahoo v. Zviely reinforced that capturing traffic through CONFUSION COUNTED as use, even without meaningful content. Together, these decisions created the foundation for how domain ownership is interpreted today, and drew the first real lines around intent, legitimacy, and what it actually means to own something online. _ _ _ * I've sold three domains in my life, the largest for $3,500. Most likely I've spent that much on all of the yearly renewals of the domains that I own, $15 at a time! 🤪

(Stolen from Why We Buy) — The name of your brand should be memorable. Your tagline should be memorable. But what if it isn't? Aside from re-branding either (which, my firm JSH&P would love to help with), perhaps you can use this "effect" to good use for one of the products or services you offer. Can you think of a descriptive name that helps your customer describe a complex thing, like everyone knows what it is? Check out these examples...

He led all community members this past month... and all it took was +7 to win! What will he receive? Past winners have received $25 gift cards, old CA's, even a 1970's sci-fi squirt gun! Since @Joe Hausch is a friend and not far away... Joe wins a free lunch to any one of Milwaukee's fine Custard Stands... of his choosing! Where to, Joe?

This comes from a company called Sprout Social.. they want to sell you a social media platform. I don't use it, but you might. None-the-less, here's 6 quick stats for you to put into your "grey matter". _ _ _ _ Do you have other social stats (or anecdotes) worth adding?