FB Ads Optimization for Clothing brand
Hey everyone! 👋 I'd love some advice on the best campaign structure strategy for my type of product, especially with Meta's new Andromeda update. Here's my situation: I have a large number of SKUs, so it's not practical for me to run a full separate strategy for each one (Advantage+, Interest targeting, Creative Testing, and Retargeting as individual campaigns per SKU). My question is: Can I consolidate everything into ONE campaign per SKU, with multiple ad sets inside it, like this? • Ad Set 1 → Advantage+ • Ad Set 2 → Creative Testing • Ad Set 3 → Interest Testing • Ad Set 4 → Retargeting And then place all the creatives at the ad level within each ad set. I'm sharing a screenshot of my ad account below. Does this structure make sense, or would it hurt performance? Any experience with this kind of setup under the new Andromeda changes? Thanks in advance! 🙏