A little bit of light relief for the weekend with a round up of my favourite Make Up artists whose YouTube tutorials are quality and relevant! What I love about all of these experts is how they look before they do makeup!!! It always makes me feel better! You'll see quite 'ordinary' fresh faces become stunning -and I do believe anyone can have this amount of transformation!!! 1. Ali Andreea - a very sought after make-up artist in Paris. She doesn't just do glamour but picks lifestyles and trends for inspiration. Technically supreme - https://www.youtube.com/@AliAndreea 2. Dominic Sachese - the over 50 reference - real, human, vulnerable and makes it easy https://www.youtube.com/@dominiquesachsetv 3. Lisa Eldridge - Simple and caters for the less is more woman https://www.youtube.com/@LisaEldridge 4. Beauty and the boutique - the beginners 101 - awesome and doable for everyone https://www.youtube.com/@beautyandtheboutique 5. A true older women's channel for makeup https://www.youtube.com/@PrettyOverFifty I'm not endorsing any products here as my preferences are always for natural and organic but it's awesome to learn the techniques. What do our experts @Farah Asif and @Noleen Sliney say?

Be honest... as you circulate with other professional women, how often does a message UVP (what I do) stop you short, look up and think, Wow!? I'm guessing that's because you've heard them all before and they're often lukewarm and vague. Who can afford to have a vague message? Know anybody? Me neither! So what is it going to take to make your introduction absolutely RIVETING,??? That's my challenge to you this week! Riveting or go home. Now, there are a few ways you inject instant energy and glow up - think - it's not what you say, it's the way you say it. With conviction, authority, excitement, fun, intrigue, emotion, passion, whatever will transform what sounds really boring to something people want to connect with immediately for? Then there are superlatives! I never hesitate to say my 'beautiful platform', amazing visionaries, 'on a mission' etc... to add spice. The attached is a classic way of constructing a simple intro and quite honestly, some people don't even have this clarity!!!!! Say 'No More' to limp intros and meh messaging. And if you want to test me on yours and want some pepper instead of vanilla, drop yours below!! Challenge on!

In my years of experience I've come to understand how Messaging functions on different levels - psychological, emotional, pain based, logical, fomo, energetic, image, transformation, solution - Your Message is so much more than a simple USP!!!! I have developed a framework that builds on yesterday's Messaging Matrix - that your message, appeals to your ideal client's Head, Heart and Hara. And when you get all three coherent, bingo. Dropping one of my articles which breaks this down and why it's so vital to hooking people's attention 'Above the Fold. ' (On a website but pretty metaphorical too). We're building up a nice rounded approach here to upgrading or even just clarifying your message (always a work in progress) that you can refer back to any time. My favourite expression ; “Embody in your image, energy and message the outcome your ideal client desires.” What this means is that everything about your website, messaging, image and personal brand is not just speaking to the solution and resolution but also to the client’s desires and energetic makeup. https://brandrunway.co/2024/04/05/above-the-fold-how-to-hook-your-ideal-clients-with-your-style-message-and-brand/

The diagram is an extract from my Message to Money worksheet located in the Classroom. (It's called Image To Income, and there is an awesome audio with it called Styled to Sell) It breaks down what your message is and how your style/image and energy are as important as your USP in my Enchant, Engage and Enrol sequence.

Hello ladies! The Front Row club is growing every day at just the right rate of one perfectly aligned fempreneur at a time. We have a phenomenal calibre of visionary leaders here. February is a defining month in more ways than one! The Haute Visibility Circle VIP level membership has started, and I look forward to creating a new magazine edition to showcase my fabulous members and take advantage of the Recognition Revolution, which I predict will replace the visibility one! The Runway Insider level and FRC Lounge level kick in at the beginning of March, meaning the trial free period is over, but you can stay in this formidable environment for the price of a vegan matcha a month. The overview of what the levels mean and what you get is in the classroom section. You can start where you like - upgrade or down as you feel what would serve you. In keeping with my mission, I've made this accessible to everyone! Over the rest of this month, I'll be uploading the 'vault' section of stock photos and templates to have at your disposal (open to Runway Insiders and above), plus a couple of free foundations courses, including a Brand Foundations course. Again - please check the club levels overview document in the classroom section. Henceforth, the vault will be added to regularly. We start off a quarterly event in March for all members, and I am working on a Runway Insider access to me monthly. I have posted the date in the calendar and will add final details. Plus, I am inviting some of my experts to come to do private workshops and am collaborating with @Sara Alepin to ensure our two platforms can come together and augment your connections and collaborations Many of you still haven't introduced yourself, and I really encourage you to do so! On a weekly basis - on Mondays - I encourage you to share a tip of your expertise that is relevant to what's going on! And if you need inspiration, I'll give you topics! let me know! By the April edition of Spotlight, I should be ready to invite Runway insiders a 'bundle' type opportunity in the magazine to share your freebies and will share that soon!