5d • FABULOUS MARKETING
MESSAGE GLOW UP DAY 3 - Speak to all of one person
In my years of experience I've come to understand how Messaging functions on different levels - psychological, emotional, pain based, logical, fomo, energetic, image, transformation, solution - Your Message is so much more than a simple USP!!!!
I have developed a framework that builds on yesterday's Messaging Matrix - that your message, appeals to your ideal client's Head, Heart and Hara. And when you get all three coherent, bingo.
Dropping one of my articles which breaks this down and why it's so vital to hooking people's attention 'Above the Fold. ' (On a website but pretty metaphorical too).
We're building up a nice rounded approach here to upgrading or even just clarifying your message (always a work in progress) that you can refer back to any time.
My favourite expression ;
“Embody in your image, energy and message the outcome your ideal client desires.”
What this means is that everything about your website, messaging, image and personal brand is not just speaking to the solution and resolution but also to the client’s desires and energetic makeup.
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MESSAGE GLOW UP DAY 3 - Speak to all of one person
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