There are several decisions between “I want that” and a finished order. Using a hypothetical branded lunch box as an example: 1. Specifications: size, materials, quantity, budget and branding. 2. Artwork: prepare the design for the product and production method. 3. Approvals: agree on the relevant proof or sample process before production. 4. Production and delivery: plan packaging, shipping and the required destination together. A product photo doesn’t answer all those questions. Someone needs to coordinate the details. That’s part of what I do. I help you choose a direction, then handle sourcing, production and delivery. If you know what you want to gift, send me the product you want to make, the quantity, budget, and when you want it delivered, and I'll get it made for you. If you don't know what to choose and you're stuck on the right product to create for your brand, consider joining my free community, Get Your Merch Made, to learn more about choosing products and getting them made. Or consider the new VIP membership and get a clear product concept ready to take to sourcing and production. I made this lunchbox for WIC -- the federal program that helps women, infants, and children.

Your teaching can become something your clients can actually hold in their hands. If you teach workshops, coach clients, or run a community, your material and methodology may work as a Framework Deck: a custom printed deck of 54 cards containing your exercises, questions, or prompts. The point is to make a useful part of your teaching easy to pick up and use. Not another PDF lost in their inbox. For example, you could put one discussion prompt on each card for a workshop. Or create a short sequence of questions a client works through between sessions. Those are possible uses, not claims about a particular client project. Start by deciding how someone would use the cards. Teaching tools, onboarding or welcome gifts, and you can even sell them! I help develop that direction. Then I get it made for you... from production through delivery. We explore ideas like this inside my free community, Get Your Merch Made: Want to see Framework Decks in action? Watch this video

Which is closest to what you currently do? • Send a recording • Share a PDF or workbook • Offer follow-up sessions • I don’t have an approach yet If you use something else, I’d like to hear what it is. We discuss practical ways to use physical products in a business inside Get Your Merch Made. Join my free community... and once you know what you want to make --- I get it made for you so you don't have to deal with sourcing, production, and shipping.

Many of my clients ask how to decide what to make for their business. Most business owners start the same way: they open a catalog, pick something cute, add a logo, hope. (Hope isn't a strategy!) The problem? The catalog can't tell you what the product is supposed TO DO. That's how good money ends up in the junk drawer. I use a different approach called MADE. Work through it in this order: 1. M: Mine what already exists in your business: the questions people keep asking, the method you keep explaining, the moments that matter. 2. A: Audience. Who exactly, and in what moment? 3. D: Desired Outcome. What should they think, feel, remember or do? 4. E: Expression. THEN choose the product. One great product you can create is a Framework Deck. You look MINE. What's already yours to make tangible. And what's better than a one-of-a-kind product? Much better than slapping a logo on a water bottle! If you're stuck on what merch to make for your business, join my free Skool community, GET YOUR MERCH MADE. We're talking through MADE this week. Bring one real moment from your business, and we'll work through the M and the A together.

I’m curious where people get stuck. Sometimes you know exactly who you want to thank and have no idea what they’d actually use. Choosing holiday gifts can be stressful. Let's face it, you want to acknowledge your clients. You don’t want a second job sourcing their gifts! There are two decisions hiding inside “send a gift” The first is about the relationship: What are you acknowledging? Who is receiving it? What would feel appropriate and thoughtful to them? The second is about execution: Where will it come from? How will it be customized? Who will coordinate production and delivery? Trying to answer all of those questions at once can leave you with plenty of open browser tabs and no decision. That’s where I come in. I help you choose the gift that's right for your brand and audience -- and I get it made. I handle sourcing, production, and delivery! 100% Done For You. So, if you want help figuring it out, join my free community Get Your Merch Made. Where do you get stuck? VOTE!