The link below is to the Identity Spreadsheet that I mentioned on the call. https://docs.google.com/spreadsheets/d/12xWmv9BsIppYUYoSSGNt6zVSczRviERjDFaPsdcPXFE/edit?usp=sharing Page 1 is the Truth Prompt Page 2-4: Frame, Floor, and Focus. Add your goals and measure backward. You can share with the group or keep it to yourself to measure your progress.

I started this week with a lot of drive and intensity. Then today, the CEO asked me to work on something that required effort, but didn’t feel like it would move the needle in a meaningful way. That’s when I noticed my false identity showed up: “Just work harder. Put in the hours. Be useful.” But underneath that was a deeper truth. I don’t actually thrive on activity. I thrive on meaning. On work that creates leverage, direction, and real impact. Today felt uncomfortable because my old identity wanted to stay loyal to busyness, while my real identity was asking a different question: "Does this actually make a difference?" That tension was the signal. Curious where others are noticing this gap between activity and impact this week.

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A few weeks back, @Toby Thomas shared the idea of choosing a word to define your year. That stuck with me, and I chose FOCUS. It’s been a lens for everything. Today, @Dwayne Van Harberden and I had a deep dive conversation about what that really means, not just in strategy, but in practice, how we stay focused in the chaos of daily life. We talked about: - Managing attention with intention - Saying no to distractions - The discipline of being fully present with the task at hand - How your whole life supports your ability to focus — nutrition, rest, energy And Dwayne dropped a line I’m definitely stealing: “My day starts when I go to bed.” 💥 That’s it. No more treating rest as optional. This all ties directly to the “impossible” Q1 goals I’ve committed to at our MedTech startup, and how I plan to make them inevitable through focused execution: 1. Raise $2M in funding 2. Build and implement our quality management system 3. Complete our feasibility study So thank you again, @Toby Thomas , for planting the seed with that word-of-the-year idea. And thank you @Dwayne Van Harberden for sharing your insights! Would love to hear from others: What’s helped you protect your focus lately? How do you keep your mind in “builder mode”?