That is exactly what I assume for myself. My main lead magnet mostly attracts people who want to learn copywriting. That explains why some of my DFY offers don't sell as good anymore as they used to in the beginning. I have the feeling I already sqeezed out most of the good fitting leads for these kinds of offers. In Germany we say: a buyer is a buyer is a buyer. But I think it's not just a market fit thing. A key factor in developing effective lead magnets and good offers in general is knowing which path the customer is about to take: a) Down the rabbit hole (“I want to learn this") b) Out of the rabbit hole (“I want to get this off my plate”) DFY offers are primarily of interest to people in category b). From this perspective, it’s actually completely illogical to present such people with a lead magnet that encourages them to learn something they don’t even want to learn. Same vice versa. But there’s also a third category: c) People who are interested in the topic but have absolutely no time to deal with it. To be honest, I’m still figuring out what kind of lead magnet I can use to get these people onto my list. What I’m trying to say is: A lead magnet and an offer don’t just need a good market fit. They also need to point into the same direction in terms of the type of solution the sub-audience prefers. But this is something nobody tells you about list building.

Thank you so much for sharing!

Not sure what to answer. I had a specific done for you offer I have sold for 2,5k multiple times via email. But by end of last year I was sending something that was not even a sales mail. I just was saying that I have a new website and that I am curious about feedback. That led one client to my services page. And he was so convinced by the messaging of that page that he immediately used the contact form on that page and asked me: "Can you do the same for me?" That brought me a website relaunch project and after that a smaller monthly retainer that ist still running. So this project alone already paid me round about 15k €. But I am not sure if I can say that this was sold by email alone. But it definitely was the starting point.

@Robin Timmers you are a fantastic Copywriter that knows how to break the rules. 🔥

@Maliha M thank you sounds interesting. :)

@John Bejakovic good idea. But in this case I think people we're convinced by the book and actively reached out.

@Alin Dragu but to me this sounds like he is switching some kind of Justin Welsh approach: Selling low ticket offers via social media and using your newsletter as value driver (and upsell vehicle). If you have a big social following and your offers convert well from there this approach can be smart. Because than you have a list full of people that are already buyers which levels up your whole email marketing game. I have a customer myself that only has buyers on his list. And the numbers are insane compared to a regular list.