What is a push and pull strategy in supply chain management ?

- A push strategy means producing goods in advance, based on forecasted demand — then pushing them through the supply chain to customer.

- A pull strategy means producing goods only after actual customer demand is known — the demand pulls products through the supply chain.

- Push–Pull Hybrid

Most modern supply chains (like Amazon or Zara) use a hybrid strategy:

The front-end (warehouses, base stock) uses a push approach.

The final assembly or customization uses a pull approach based on real demand.

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