Pierre is the real deal. He truly understands customer experience and flow, regardless of the platform -- Shopify & Facebook -- but you can tell he almost does it for the game, because he enjoys thinking about marketing around the clock, and that's what really makes him special. You're never going to get tactics that are outdated by the time someone's written the book about them -- he's working with real clients, live, getting in real data, and real results. Love his Skool, never unsubscribing!