Always A/B test: 2–3 images 2 hooks 1 variation of copy Small tests → clear direction P.S. Test only one thing per run, never test more than one variable at once. 𝗖𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝘁𝗶𝗺𝗲! 🕰️ 𝗨𝗻𝘁𝗶𝗹 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀🎅🎄𝗜’𝗹𝗹 𝗯𝗲 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝗻𝗲 𝘁𝗶𝗻𝘆 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 𝘁𝗶𝗽 𝗮𝗻𝗱/𝗼𝗿 𝗮 𝗯𝗶𝘁 𝗼𝗳 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗳𝘂𝗻 🤗

A short credibility line helps: “Helping families find homes for 12 years.” (Just don't brag) 𝗖𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝘁𝗶𝗺𝗲! 🕰️ 𝗨𝗻𝘁𝗶𝗹 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀🎅🎄𝗜’𝗹𝗹 𝗯𝗲 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝗻𝗲 𝘁𝗶𝗻𝘆 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 𝘁𝗶𝗽 𝗮𝗻𝗱/𝗼𝗿 𝗮 𝗯𝗶𝘁 𝗼𝗳 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗳𝘂𝗻 🤗

The best ad copy feels human. Short sentences, simple language, one clear promise. If you can say it at a family table without sounding weird, it works in ads. 𝗖𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝘁𝗶𝗺𝗲! 🕰️ 𝗨𝗻𝘁𝗶𝗹 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀🎅🎄𝗜’𝗹𝗹 𝗯𝗲 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝗻𝗲 𝘁𝗶𝗻𝘆 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 𝘁𝗶𝗽 𝗮𝗻𝗱/𝗼𝗿 𝗮 𝗯𝗶𝘁 𝗼𝗳 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗳𝘂𝗻 🤗

Lead forms = higher volume, lower quality. Landing pages = lower volume, higher quality. Choose based on your goal. 𝗖𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝘁𝗶𝗺𝗲! 🕰️ 𝗨𝗻𝘁𝗶𝗹 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀🎅🎄𝗜’𝗹𝗹 𝗯𝗲 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝗻𝗲 𝘁𝗶𝗻𝘆 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 𝘁𝗶𝗽 𝗮𝗻𝗱/𝗼𝗿 𝗮 𝗯𝗶𝘁 𝗼𝗳 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗳𝘂𝗻 🤗

For real estate: 15 miles radius beats interests, lookalikes, demographics. Local relevance converts. 𝗖𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 𝘁𝗶𝗺𝗲! 🕰️ 𝗨𝗻𝘁𝗶𝗹 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀🎅🎄𝗜’𝗹𝗹 𝗯𝗲 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗼𝗻𝗲 𝘁𝗶𝗻𝘆 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 𝘁𝗶𝗽 𝗮𝗻𝗱/𝗼𝗿 𝗮 𝗯𝗶𝘁 𝗼𝗳 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗳𝘂𝗻 🤗