24d • 🧑🏫 Resources
Before You Spend $1 on Facebook Ads… Read This
Most solopreneurs and agency owners burn money on Facebook Ads.
Why? Because they think ads are the fastest way to get clients.
But here’s the truth: Facebook Ads don’t make sense when you’re just starting or when you’re looking for new clients.
Here’s why:
No Proof of Concept
If you haven’t closed 10–20 clients organically, you don’t even know if your offer works. Ads will only multiply the pain of a broken offer.
High Cost of Acquisition
In most niches, a single booked call costs $100–$300. If your close rate isn’t at least 20%, you’re paying $500–$1,500 per new client. That’s brutal if you don’t have high-ticket pricing.
Warm > Cold
Ads push your message to strangers. But the fastest wins always come from warm traffic: your network, referrals, partnerships. They close faster and cheaper.
You Can’t Outspend Without Systems
Ads make sense after you have a proven backend: funnels, upsells, delivery, retention. Otherwise, you’re pouring gasoline on a wet match.
The smarter play?
✅ Dial in your offer.
✅ Close your first 10–20 clients organically.
✅ Build a referral engine.
Then, use ads to scale what already works—not to test if it works.
Otherwise, you’re just paying Facebook rent.
Who here has burned money on ads before getting their first clients? What was your lesson?
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Before You Spend $1 on Facebook Ads… Read This
