24d • General discussion
5 Design Mistakes I've Made in 12 Years
1) Not spell-checking client copy
A lot of times clients send the wording, and it’s tempting to just copy and paste and keep it moving. I did that… and it came right back with revisions because of typos and errors.
So my Fix: Always run a quick spell check, even if the client wrote it.
2) Forgetting bleed for print
I used to design edge-to-edge without leaving room for print trimming, so important details would get cut off.
So my Fix: Add bleed (extra space around the edges) so nothing gets chopped.
3) Making a “white logo” by just inverting the black one
I’d flip a black logo to white and call it a day… but that doesn’t always translate well depending on the logo.
So my Fix: Build a proper white version when needed (not just an invert).
4) Presenting logos only on a white background
In the real world, logos live on hats, shirts, brochures, signs, buildings, you name it. If you only show it on a white background, clients can’t “see” how it’s supposed to live.
So my Fix: Use mockups and real-world placements so the client gets it instantly.
5) Sending only one file type
I’ve seen designers charge extra for file formats, but I don’t rock with sending a client one file they can’t really use across everything they need.
Fix: Send the full set of usable variations and formats.
These 5 mistakes helped me grow into a better designer over time, and I’m still improving.
Now I want to ask you: what’s a mistake you made as a designer (or business owner) that taught you a lesson? Drop it below.
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5 Design Mistakes I've Made in 12 Years
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