Primary Marketing is the research you do directly with your potential customers before you launch or scale your marketing. Its the foundation, the part where you stop guessing and start getting real data from real people. How It Works You go straight to your audience and ask questions that reveal their: - Problems - Desires - Buying behavior - Frustrations - Expectations This can be done through interviews, surveys, calls, polls, voice notes, or direct conversations. How to Implement It 1. Identify your target group: Who is most likely to buy your product or service? 2. Prepare simple questions like: What’s your biggest challenge right now What have you tried that didn’t work? What would make this easier for you? 3. Collect answers: DM, calls, email surveys, community posts, WhatsApp, etc. 4. Organize the data: Look for repeated words, patterns, frustrations, and needs. 5. Turn that data into marketing: Use their exact language in your content, offers, ads, and messaging. Outcome When Done Right - You speak the customer’s language - Marketing becomes easier because you know exactly what they want - Your offers feel “custom-made” - Sales increase because you’re solving specific problems - You attract qualified people instead of random traffic Primary Marketing should always come first because it prevents wasted money, wasted energy, and confusion. If there’s anything unclear or you want guidance on how to apply this to your business, drop a comment.

Before any business grows, it needs one thing, Primary Marketing. It simply means talking directly to the people you want to sell to and understanding their needs. Example: asking past buyers why they bought from you or asking potential customers what they struggle with. How it works It’s done through simple activities:• Asking questions• Listening to feedback• Checking what people complain about• Observing what they consistently buy Why it’s important Because it helps you see your business through the customer’s eyes. It makes your marketing clearer, your offers more attractive, and your growth faster. I’ll be posting another marketing strategy and breaking down how to use it in your business soon. If you want guidance or you’re unsure how to start, drop your question in the comments.

Most business owners are “marketing”… but they’re not seeing results, And often, it’s not because they’re doing it wrong, it’s because they’re using a marketing type that doesn’t match their business stage. Here’s a simple breakdown of the main types: • Organic Marketing: Posting content, sharing value, telling your story, educating your audience. This builds trust and warms people up before they ever buy. • Paid Marketing: Running ads to reach more people quickly. Great for visibility, but it works best when your message and offer are already strong. • Relationship Marketing: Talking to people directly, networking, engaging in conversations. This drives trust faster because people feel connected to YOU. • Website/Brand: Marketing Your website, brand style, online presence. This makes you look credible, professional, and worth taking seriously. All these types are good, they just serve different purposes. Some help you get attention. Some build trust. Some convert faster. Some support long-term growth. The key is knowing which one your business needs right now. If you’re unsure or something is confusing you, feel free to ask in the comments, I’m here to help.