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WELCOME (Start Here 📍)
I was 240 lbs, tired all the time, and convinced I just needed to work harder. Harder almost broke me. I'm Coach O. I lost 80 lbs after 40 — not by grinding myself into the ground, but by finally understanding how my body actually works. That's what this community is built on. The ETR System: Eat in a calorie deficit Train with purpose Recover to rebuild Simple. Sustainable. Built for men over 40 with real lives. Start here 👇 Introduce yourself in the feed. Tell us: What's your goal? What's the #1 thing stopping you right now? No judgment. Every man in here started somewhere. Level Up 📈 The more you engage and help others, the more points you earn — and the more exclusive content you unlock, including training videos on high-protein nutrition and cortisol management. Let's get to work. — Coach O
WELCOME (Start Here 📍)
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What I'm Building
I am building this community in real time, right alongside you. Every time I add something new, whether it is a tool, a lesson, a resource, or a new feature, I will post it right here with the date. Check back here regularly so you always know what is new and what is coming. If you have a question about anything I have added, drop it in the comments below. And if there is something you want to see in this community, a tool, a guide, a topic, post that below too. I am building this based on what you actually need. So tell me. ---------------------------------------- June 9 — Added the Protein Guide lesson to the Classroom. Two numbers, five foods, and a cheat code for when you do not know what to eat. If you have been guessing with your protein, this one is for you. Go check it out. June 9 — The Recovery Checklist is now live in The Toolbox. Most men skip this piece completely and wonder why their progress stalls. One page, run it every night. Your sleep target, your wind-down habits, and a stress check that tells you when cortisol is quietly holding your belly fat. Grab it tonight.
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📌 FREE TOOL — Use This Before Anything Else
If you're new here, start with this. Before you touch your diet. Before you change your training. Before you do anything else — you need to know your number. Most men over 40 are either eating way too much or cutting so hard they're losing muscle instead of fat. Neither one works. What works is finding the right deficit for your body and actually running it consistently. That's exactly what this calculator does. Plug in your age, weight, height, and activity level. It calculates your TDEE — the number of calories your body burns daily just to maintain your current weight. Then it gives you a realistic fat loss target based on the pace you choose. Takes about 60 seconds. No email required. 👉 ETR Calorie Deficit Calculator Once you have your number, drop it in the comments. I read every one.
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How Much Protein Do You Actually Need After 40?
First thing. Stop eating like you're still 25. Your current diet is probably destroying your muscle without you even knowing it. Most of us tried to fix it with crash diets or grinding through hours of cardio. But we were missing the most important piece. Protein. Here's what happens when you just eat less without paying attention to it. Your body doesn't just burn fat. It burns muscle too. And that's a problem because muscle is what keeps your metabolism running as we get older. After 30 we lose 3 to 8 percent of our muscle every decade if we're not actively fighting it. Less muscle means slower metabolism. Slower metabolism means fat loss gets harder every year. So how much protein do you actually need? Simple target. 0.7 - 1 grams per pound of bodyweight every day. 200 lbs means around 140 grams of protein daily. That's it. It protects your muscle. It kills cravings. It makes staying in a calorie deficit so much easier because you're not fighting hunger all day. You don't need to starve yourself. You just need to start eating like a man who wants to feel strong and function well for the long term. Hit your protein target today. Your metabolism will thank you later. What's your go to high protein meal right now? Drop it below. Let's build a list we can all use.
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Creatine yes or no?
One of the most common questions I get, so let me break it down. Creatine is one of the most researched supplements on the planet. The evidence is solid. It works. Here's what it actually does: It helps your muscles produce energy faster during strength training. More reps. More output. Better results over time. For men over 40, there's an extra benefit most people don't talk about. Creatine helps preserve muscle mass as you age. That matters a lot when you're trying to lose fat and keep your strength. How to take it: 3 to 5 grams a day. Creatine monohydrate. Take it consistently. No need to load. No need to cycle. Just be consistent. It won't replace your training or your deficit. But it's one of the few supplements that actually earns its place. I've been using it and the difference in my sessions has been noticeable. Have you tried creatine? What was your experience? Drop it in the comments. Let's hear from the guys who've been using it.
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Creatine yes or no?
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Lose 20 to 80 lbs after 40 without the grind. The ETR System: eat, train, recover. Free 5-Day Jumpstart inside. For men done starting over.
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