Jun 12 • BUSINESSES
What a hotel's review numbers really say
Quick teardown from this week's audits.
Guests clearly love them. But that trust is locked inside Booking.com (who take 15-25% per booking) and nearly invisible on Google, where new guests actually search.
The fix isn't more marketing, it's moving a slice of that existing trust onto Google and the hotel's own site, to capture direct bookings they're already earning.
#hotelmarketing #directbookings #googleranking #hotelbusiness #hospitalitymarketing
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What a hotel's review numbers really say
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