Aug 19 • Marketing
You don't need 10,000 LinkedIn connections.
You need the right ones.
This is how I approach LinkedIn.
We're hosting The Civvie Connect in-person event next week for veterans in a specific area of Houston, so I ran a tight radius search around the event location and identified veterans who live or work nearby.
106 people.
Then I reached out and invited them to join us.
So far:
→ 55 accepted my connection request. 51.9%
→ 58 received a direct message
→ 35 replied. 60.3%
Why?
Because the outreach was relevant.
I'm not trying to connect with everyone.
I'm trying to connect with the right people for the right reason.
In this case, I'm reaching out to veterans in their own community and inviting them to meet other veterans in their own backyard.
That's how I've always approached LinkedIn.
Meaningful connections.
Thoughtful outreach.
A reason to start the conversation.
LinkedIn is a "social" network.
I think sometimes we forget about the "social" part.
For me, it's not about collecting connections.
It's about creating them.
And with The Civvie, we're taking those connections from online to real-life events where relationships can actually grow.
One connection at a time.
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You don't need 10,000 LinkedIn connections.
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