9d • Sales School Sunday
Are you selling pain pills or vitamins?
Because one sells fast.
The other gets put on a “maybe later” list.
Here’s the deal:
People buy solutions to urgent problems.
Not “nice-to-haves.”
Not “someday upgrades.”
Real problems that are costing them money, time, energy, or peace of mind right now.
That’s why pain pills sell.
Vitamins? Not so much.
Let me show you what I mean:
Vitamin Offer:
“Improve your leadership skills to become a more effective manager.”
Pain Pill Offer:
“Fix the team dysfunction that’s costing you $50K/month in churn and missed deadlines.”
See the difference?
One’s a future goal.
The other’s a current fire.
So if your sales feel stuck, the problem might not be the product.
It might be that you’re talking like a vitamin… when you should be positioning like a pain pill.
Ask yourself:
→ What problem does my offer solve?
→ What’s the cost of not solving it?
→ And is my prospect already feeling it?
Because if they don’t feel it… they won’t buy it.
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Are you selling pain pills or vitamins?
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