Proof is better than Promises
I advertise free work often! Not only does it provide a low stress creative option, but if it goes very well the marketing I get in return is great.
Think about it. If you make a video for lets say, a coffee shop. That video will more often than not get talked about by the customers, and other business owners in that space who watched the video.
On-top of that. Your client will recommend you over and over (they feel like they owe you). They'll talk about how much they love the content and how it portrayed their shop in a positive manner.
Finally, its Proof. Proof you can do it, proof you deliver, and proof that it makes sense to book you. Now you don't have deliver promises that "you'll do a good job." When you speak to a new prospective client in that space, you have the ability to say "Yes! I've worked with restaurants before and have had great results. Check out this video and the feedback I got from my client."
It's a win-win. It's a must do for creatives. I do close to six figures a year in my media business. I still offer free work. Frequently.
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Isaac Walden
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Proof is better than Promises
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