The Harsh Truth About Why Most Online Coaches Fail

Most new coaches don’t fail because they’re bad at coaching.

They fail because they’re trying to sell something no one actually wants to buy.

Harsh? Maybe.

True? Absolutely.

I see it all the time—coaches who pour their heart into creating offers based on what they think people need, instead of what people are actually willing to pay for.

Here’s the reality:

It doesn’t matter how passionate you are. It doesn’t matter how much experience you have.

If your offer doesn’t solve a problem people are desperate to fix and they can afford to fix it, your business won’t survive.

Let me give you two common mistakes that kill coaching businesses before they even start:

🔴 Mistake #1: Selling what YOU want instead of what THEY want. You might think your idea is genius.

But if you don’t validate it, you’re gambling with your time, energy, and money.

Example? Coaches selling programs to "help people improve their relationship with themselves."

Sounds noble, right?

Except… no one is willing to pay $1,000+ for it.

But they will pay for:

✅ Fixing their marriage.

✅ Learning how to get a raise.

✅ Losing 20 lbs and keeping it off.

🔴 Mistake #2: Selling something people can’t afford.

Your niche might LOVE what you do… but do they have the money to invest in it?

Selling a $2K coaching program to broke college students? Tough sell.

Selling a $5K coaching package to business owners who know they’ll make 10X their money back?

Much easier.

Here’s the good news:

When you get your offer right, selling becomes effortless.

Have you seen anyone make these mistakes before? Drop your thoughts below—curious to hear what you think!👇

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