One of the biggest silent killers of momentum in this community isn’t lack of ability. It’s procrastination. Not the obvious kind. The respectable kind. The kind that looks like: Tweaking things endlessly Learning instead of launching Refining instead of executing Waiting to feel “ready” It feels sensible. It sounds professional. But it’s rarely about time or quality. It’s usually fear. Fear of being seen trying. Fear of being judged. Fear that your best effort might not be good enough. I recently watched a clip from Chris Williamson that articulated this better than most business advice ever does. He tells a story about Victor Hugo. Hugo was catastrophically behind on a deadline for The Hunchback of Notre Dame. So he did something extreme. He gave all his clothes to his servant. Locked them away. Kept only a thick wool shawl. He was so embarrassed to be seen dressed like a hermit that he physically couldn’t leave the house. No distractions. No escape. Nothing to do but write. The result? He finished one of the greatest novels ever written in a matter of months. The lesson isn’t discipline. It’s removing alternatives. Most people don’t struggle because they can’t work. They struggle because there’s always another option. Another tab. Another idea. Another thing to “fix” first. Chris makes a point that hits hard: Procrastination isn’t a time management problem. It’s a self-protection strategy. The logic goes like this: If I try and fail, people will see. If I never try, the failure stays private. So we hide in preparation. We convince ourselves we’re being careful. But what we’re really doing is choosing hypothetical excellence over real effort. And here’s the trap. By avoiding failure publicly, you guarantee failure privately. You get to say:“I could have done it if I really tried.” But you never find out if you actually could. The market doesn’t reward people who look ready. It rewards people who ship, adjust, and stay in the game.

Quick honest one. I procrastinate. Too much. Not on everything. On specific things that feel uncomfortable or new. Recording a video. Publishing something before it’s perfect. Sending a message I know might get ignored. When that happens, I don’t try to “motivate” myself. I use a rule. If I’m avoiding something, I shrink it until it feels impossible not to do. Not “record all the videos”.Just “open the camera”. Not “finish the outreach”.Just “send one message”. Momentum doesn’t come from big decisions. It comes from starting badly on purpose. Here’s the part people miss: You don’t need to feel ready. You need to move while it still feels uncomfortable. If you wait for comfort, you’ll wait forever! So if you’re stuck right now, don’t ask: “What should I do next?” Ask:“What’s the one small action I’m avoiding?” Then do just that. Nothing else. Question for you: What’s the one thing you know you’ve been putting off this week? Drop yours in the comments. Be honest. This is a safe room, (not a panic room :p)

Here’s what to do next, in order: 👉 Watch the welcome video below. 👉 Jump into the Course Here 👉 Book your Free Onboarding Strategy Call That’s it. No overwhelm. No 27 tabs open. Just action. Shaun

One of the most common failure patterns I see with smart, capable people is perfectionism. Weeks tweaking setups. Months “learning” before launching. Hours agonising over details that don’t matter yet. On the surface, it looks like high standards. But after watching this play out again and again, the pattern is clear. Perfectionism usually isn’t about wanting your work to be excellent. It’s about worrying what other people will think about your work. Those two things feel similar. They aren’t. If it was really about quality, you’d ship, get feedback, and improve. Instead, perfectionism delays exposure. Because once it’s out there, it’s no longer hypothetical. Anyone who says: “I don’t care what people think, I just want it to be high quality” Usually isn’t being fully honest with themselves. Fear of judgment is doing the driving. “Excellence” is just the justification. So what actually breaks the loop? You ship things you’re not fully comfortable with. On purpose. You send the thing at 80%. You post the version with rough edges. You let it be slightly embarrassing. Not because sloppy work is the goal. But because iteration only happens after exposure. The current market doesn’t reward the most polished people. It rewards the people who: Get moving early Ship fast Adjust in public Every operator you admire did exactly that. They didn’t wait to feel ready. They moved, then refined. “If you’re not embarrassed by the first version, you launched too late.” If you’ve been sitting on something waiting for it to feel ready… It probably already is. What are you currently holding back because you don’t want to be judged for it? Progress starts the moment you stop protecting your image.

Introduce Yourself & Unlock Your First Bonus. 👉 The Who, What, and Wheres.. 👉 Drop a GIF for flavour 👉 Reply to members, start a convo. make yourself known. When you've reached 5 likes, Bonus 1 unlocks. ....... Add me on socials: 🔗 https://www.instagram.com/shaunchrisp 🔗 https://www.linkedin.com/in/shaunchrisp/ We can crush it together. Shaun