Oct 6 • Sales 🤝
Before the Content - The Gary Vee 20-Mile Rule
Hey Guys,
I saw Gary Vee drop a truth bomb the other day: Most business owners don’t need more content—they need more conversations.
If you run a local business, stop chasing views and start sending DMs.
Open LinkedIn and Instagram Reels. Search your city + “HR” or “CEO.”
Message them:
“Hey, I just launched a new catering company in San Jose. Would love to drop off a free lunch for your team.”
You don’t need 100k followers.
You need 10 people within 20 miles who actually know your name.
Forget waiting for the algorithm.
Start conversations. That's how you build momentum—and money.
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Before the Content - The Gary Vee 20-Mile Rule
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