Jan 21 • 🪶 The Exchange
Why People Don’t Convert Even When They Like You [PM-10]
Affinity doesn’t equal demand. People can enjoy your presence, resonate with your ideas, and still hesitate when it comes to buying. The gap is usually structural, not personal.
➡️ The first gap is unclear role. They like you, but they don’t know what job your offer performs for them. Without that connection, interest doesn’t turn into movement.
➡️ The second is uncertain outcome. They can’t picture the shift your work creates. If the destination is vague, the decision feels risky.
➡️ The third is misplaced timing. Sometimes the offer doesn’t align with their current priorities, even if the value is real. Positioning helps you speak to priorities in a way that brings timing closer.
When you close these gaps, you move from being someone they admire to someone they choose. Conversion becomes a byproduct of clarity rather than effort.
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Why People Don’t Convert Even When They Like You [PM-10]
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