Positioning as a Long Game [PM-12]
Positioning doesn’t click all at once. It settles over time as your signals, stories, and actions begin to align. The stability comes from repetition and refinement, not reinvention.
Early on, you’re shaping definitions.
You clarify what you do, who you serve, and why it matters.
This stage feels slow because the market hasn’t formed a clear picture yet.
Then you reinforce the frame. Your examples, proof, patterns, and presence start to point in the same direction. The message becomes easier for people to repeat accurately.
Eventually the market carries it for you. Your name, your category, and your claim become linked in people’s minds. That recognition shortens the distance between awareness and conversion.
The long game isn’t about waiting. It’s about holding a steady frame long enough for others to see it. When the frame is strong, your positioning compounds.
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Sonia Zamarripa
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Positioning as a Long Game [PM-12]
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