AI tools getting easier changes what we have to sell
The more capable out-of-the-box agents become, the harder it is to build a business around simply giving someone access to AI.
And that’s probably healthy.
It pushes the value toward the things that are harder to package:
Understanding the business.
Knowing what should actually be automated.
Choosing the right architecture.
Controlling costs.
Customizing the workflows.
Knowing why something isn’t working.
The software will keep getting easier.
So the question for anyone selling AI services becomes:
What do we know how to do that the customer still can’t get from the box?
That’s where the value has to move.
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Justin Bellware
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AI tools getting easier changes what we have to sell
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