Aug 2 • Wins 🏆
Is Your ACOS Lying to You?
Just because your Advertising Cost of Sales (ACOS) is low… doesn’t mean your ads are working.
Here are 5 ACOS traps that trip up even experienced indie authors:
1. Not Knowing What a “Good” ACOS Is
If you don’t know your break-even point, you can’t tell if your ads are making or losing money.
2. Thinking a Low ACOS = Success
A 10% ACOS with $5 in spend is not a win.
It just means you're not getting real visibility
3. Panicking at High ACOS Too Early
Ads need time and data. If you kill a campaign in week one, you may never give it a chance to perform.
4. Ignoring High ACOS That’s Driving Sales
Your book is selling, gaining rank, and getting KU reads—but you shut it down due to one metric?
You could be sabotaging your momentum.
5. Not Factoring in Read-Through or Series Revenue
If your first book hooks readers into a series, you need to evaluate ACOS beyond Book 1.
Think: lifetime reader value.
💡Takeaway:
Your ACOS should inform—not scare you.
Amazon ads work when strategy meets clarity.
If you’re overwhelmed, I can help you understand what’s going wrong—and what to do next.
📩 Comment “ACOS help” or DM me directly.
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Is Your ACOS Lying to You?
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