Here’s the harsh truth most authors don’t want to hear:
Your Amazon ads might not be broken—your cover might be.
You can run perfectly optimized campaigns with solid copy and smart targeting…
But if your cover design doesn’t attract clicks, your ad spend is being wasted.
🔍 What makes a great KDP book cover?
It fits the reader’s expectations for your genre
The title is clear and readable, even at thumbnail size
It looks professional and intentional, not DIY
It feels aligned with your story’s tone
📉 What happens with a weak cover?
Low CTR (click-through rate)
Wasted impressions
High ACoS
Zero ROI
If you're wondering why your ad dashboard is showing dismal results...
Ask yourself: Would you click your own book if you saw it on Amazon?
📩 Want a second opinion before you launch or scale your ads?
Drop a comment or message me for help—and check out my ad setup services here: