Most entrepreneurs waste hours talking to people who were never going to buy.
Here's the 3-question filter I run before committing to any sales call:
1. "What's your biggest challenge with [X] right now?"
Pain = potential buyer. Curiosity = tire kicker. If they can't name a real problem, move on.
2. "What have you already tried to fix it?"
Someone who's tried nothing isn't ready to invest. Someone who's tried three things and still stuck? That's your buyer. They're desperate for a solution that works.
3. "What would it mean for your business if this was solved in 90 days?"
Now they're selling themselves on the outcome — not you selling them. Let them paint the picture.
Three questions.
Sixty seconds.
You'll know exactly who's worth a full call and who needs to be redirected to a lower-ticket offer.
Stop pitching to everyone. Start filtering for the right ones.
Qualification is the most underrated skill in high-ticket sales — and it will change your close rate overnight.
Share this with an entrepreneur who keeps getting ghosted after discovery calls.