Apr 16 • Behind the Build
Behind the Build: How We Automated Lead Follow-Up for a Roofing Company
Just finished building this for a client and had to share.
The problem: Roofing company was losing 60% of their leads because nobody followed up fast enough. By the time they called back, the homeowner already booked someone else.
The solution: We built a GHL workflow that fires within 60 seconds of a new lead coming in:
1. Instant text: 'Hey [name], thanks for reaching out about your roof. We're pulling up your property info now.'
2. 5-minute follow-up: Voice AI agent calls to qualify and book an inspection
3. Missed call text-back: If they don't answer, they get a booking link immediately
4. 24-hour nurture sequence: 3 touch points over 24 hours if they haven't booked
Result: Response time went from 4+ hours to under 60 seconds. Lead-to-booking rate jumped from ~15% to ~40%.
The whole thing runs on autopilot. Zero manual work from the team.
Questions? Want to know how any part of this works? Ask below.
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Behind the Build: How We Automated Lead Follow-Up for a Roofing Company
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