Know the Story Behind the WineLearn about the vineyard, winemaker, grape variety, and region. People connect more with stories than tasting notes alone.
Educate Without IntimidatingKeep wine approachable. Use simple language and explain terms so beginners feel welcome, not overwhelmed.
Taste With PurposePractice identifying aromas, flavors, acidity, tannins, and body. The more intentional your tastings, the more confident your recommendations.
Pair Wine With Everyday LifeSuggest pairings for common meals, celebrations, or moods—not just fancy dinners. This makes wine feel relatable.
Be AuthenticShare your honest opinions. Authenticity builds trust and credibility with your audience and brands.
Engage Your AudienceAsk questions, host tastings, go live, or create polls. Engagement turns followers into a community.
Stay ConsistentPost regularly and maintain a clear style—whether educational, lifestyle-focused, or entertaining.
Respect Responsible DrinkingAlways promote moderation and appreciation, not overconsumption.
Network in the Wine IndustryConnect with wineries, distributors, sommeliers, and fellow ambassadors. Relationships open doors to collaborations and opportunities.
Keep LearningWine trends, regions, and techniques evolve. Certifications, tastings, and events help you grow and stay relevant.