In this world of AI slop, here’s the biggest content hack I can give you: Cut anything that doesn’t change behavior. Let me show you.
Example 1:
"Unlocking your true potential starts with embracing a growth mindset and leaning into the discomfort of transformation. At the end of the day, the individuals who truly thrive are the ones who show up consistently, do the work, and refuse to settle for mediocrity. It's not about being perfect—it's about progress. When you commit to leveling up every single day, you create a ripple effect that impacts not just your journey, but the lives of everyone around you. So ask yourself: are you ready to step into your power and become the best version of yourself?"
^ this is AI slop btw
Now, read it and ask yourself: What is this telling me to do? (hard, I know)
Answer: Do more than you currently are, everyday.
And if that’s what you want people to do, then just say it and delete the rest.
This is how you can increase your value per word. Because in a world of infinite content, using the fewest words to say the most will take you further than 99% of people.
Example 2:
You've seen/heard AI's favorite phrasing templates.
"It’s not X, it’s Y."
"Not A. Not B. Not C. But D."
(or alternatively)
"No A, no B, no C. Just D."
"That's not X. That Y."
Cut out the forced negatives before the point. Just make the point and move on.
If you choose to use AI to write. That's fine, I believe in doing whatever it takes to get max reps/outputs.
If your content sounds/reads like everyone else's, you blend in.
And even worse, you'll be blending in with the AI slops that doesn't clearly deliver value.
Forbid A.I to use those phrases and train it before you copy and paste everything.