The Projector Selling Playbook (Ep. 6 Deep Dive)

Projectors, this one's for you. And everyone else, stay, because you're probably selling to Projectors, partnering with them, or married to one.

The podcast gave you the why. The Substack gave you the three shifts. This is the playbook: how to actually build content, run sales calls, and design offers around recognition instead of hustle.

Grab a notebook. There's work in here.

Part 1: The recognition audit

Before you change anything, find where your energy is leaking. Answer these honestly:

Which parts of my business leave me drained, even when they "work"?
Where am I giving advice or insight nobody asked for?
Where do I feel bitter, like I'm working hard and nobody sees it?
Which clients or followers came to me already recognizing what I do?
What do I love talking about so much I'd do it for free?

That fifth answer is your positioning. The fourth is your proof. The first three are what you're about to stop doing.

Part 2: Building doors for invitations

You don't sit and wait for someone to email you. You build doors, then let people walk through them.

Every door below is a way for the right person to recognize you and ask:

A clear "ask me" line in your content. "If this is you, comment SEEN and I'll send you my take."
A free place to go deeper. A community, a newsletter, a podcast. Somewhere people can opt in.
A low-pressure way to get your eyes on their situation. A mini reading, an audit, a Q&A.
One obvious paid next step. A single link, not a menu of twelve offers.

When someone walks through a door, that's an invitation. Respond fully.

Part 3: The precision post

One deep post beats a week of filler. Use this shape:

Name the pattern. Something you see that most people miss. "Most women who burn out on Instagram aren't posting too little. They're posting about the wrong thing."
Show how you see it. Walk through the system, the cause, the thing underneath.
Make it specific. One real example, one real person (anonymous), one real moment.
Open a door. End with a question or an "ask me" line, never a hard pitch.

Aim for two or three of these a week, not seven. Rest is part of the strategy.

Part 4: The sales call as mutual discernment

You're not there to convince. You're both deciding. Here's the flow:

Start with their invitation. "What made you reach out?" Let them name why they're here.
Ask, then listen. "What have you already tried?" "What do you want to be different six months from now?"
Ask permission before you guide. "Can I share what I'm seeing?" This turns your insight from criticism into a gift.
Share what you see. This is where Projectors shine. Be precise. Name the pattern.
Describe the offer once. Clearly, calmly, with the price.
Let them decide. "Does this feel like a fit for you?" Then stop talking.
Check your own yes. Are you excited to work with this person? A Projector working with the wrong client drains faster than any other type.

What to drop: "limited spots," fake urgency, three follow-ups in a week, talking past their no.

Part 5: Offer design checklist

Run your current offer through this. Every "no" is a place it's costing you energy.

It has a fixed client cap I can actually hold.
It goes deep on one thing I've mastered, not ten things I can do.
It has clear start and end dates, or clear session limits.
Some of the value is delivered without me live (recordings, templates, async support).
Rest is built into my calendar around it, not squeezed in after.
It's priced for the depth of what I see, not the hours I'm on calls.
Clients have to ask to get in. There's an application, a call, or an invitation.

Part 6: Deciding by authority

Projectors don't have Sacral authority, so a gut "yes" isn't your tool. Here's how to tell if an invitation is right:

Emotional (Solar Plexus): never say yes on the call. Sleep on it. If it still feels good across a few days of ups and downs, it's a yes.
Splenic: trust the first quiet hit in the moment. If something felt off when they first spoke, it was off.
Self-Projected (G center): talk it through out loud and listen to your own voice. Does it sound like the direction you want your life to go?
Ego-Projected (Heart): ask, "Do I actually want this? Will I keep my word on it?" Your will has to be in it.
Mental / no inner authority: talk it through with two or three trusted people, in places that feel good to you. You're hearing yourself think, not asking them to decide.

Part 7: Your energy rhythm

Projectors aren't built to work like Generators. That's not weakness. It's design.

Stop working before you're exhausted, not after.
Rest and wind down before you're tired.
Spend time alone each day to release energy you picked up from other people.
Notice bitterness early. It means you're overgiving or unseen. Pull back, don't push harder.

This week's challenge: Recognition Week

This one's for everyone, any type.

Step 1. Comment below with your type and authority, and answer this: What do you love talking about so much you'd do it for free?

Step 2. Read at least three other comments. For each one, reply with one sentence of recognition. Tell them what you see in them. Not advice. Not a tip. Just what you see.

Step 3. Projectors, by Sunday, write one precision post using Part 3, built around your answer. Drop the link in your thread.

We're going to practice recognizing each other in here. That's what this community is for.

I'll be in the comments all week.

0 comments

The Projector Selling Playbook (Ep. 6 Deep Dive)

Wildly Designed

skool.com/wildly-designed

Free community for founders who want Human Design to change how they market, sell & work. Free scorecard + templates inside.

Leaderboard (30-day)