AI and SEO: What’s Changing, and Why It Matters if You’re on Squarespace or Wix

Aug 13 • SEO

If you’ve been following SEO news lately, you’ll know AI is changing search. Google is testing its AI Overviews in more countries, Bing is pushing AI answers harder, and a lot of traffic that used to go to websites is now staying on the search results page.

Here’s the simple version:

People are getting their answers in Google rather than clicking through.
AI search results are picking their favourite sources, and they might not be yours yet.
Search rankings are shifting faster than before.

So what does this mean if your site’s on Squarespace, Wix, or another website builder?

The good news:

Both platforms give you the tools to handle SEO basics like clean URLs, page titles, meta descriptions, and alt text.
You don’t need to be a developer to keep your site in shape.

The bad news:

If your content is thin or generic, AI will overlook you.
Website builders don’t create authority on their own. You still need original, useful content and a plan for getting it seen.

Practical next steps:

Review your top pages and make sure they answer real, specific questions in depth.
Keep your content up to date because AI values freshness.
Build a mix of content types such as articles, how-to guides, and short videos.
Use your platform’s built-in SEO settings to their full potential.

Whether it is Squarespace, Wix, or WordPress, the platform matters less than the quality, relevance, and clarity of what you publish.

AI is looking for the most helpful, trustworthy answer. So keep your nose to the grindstone and ensure yours is the one it finds.

What’s your biggest question right now about AI and SEO?

Feel free to leave your questions in the comments and I'll get back to you.

0 comments