Why Most People Never Find a Winning Product
Everyone wants a “winning product,” but few realize it’s not about luck — it’s about patterns.
If you study enough successful stores, you’ll notice something:
  • They sell emotion, not just items.
  • Their offers feel personal, not random.
  • Their product presentation creates desire, not confusion.
You don’t need 100 products — you need one that connects deeply with a specific type of customer.
Once you understand what makes people stop scrolling, you’ll start seeing winning products everywhere.
If you’re currently testing products but can’t tell which ones are worth scaling, drop your questions — I’ll share how I filter and validate products before running ads 👇
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Favour Kolawole
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Why Most People Never Find a Winning Product
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