Exploring Paid Ads & Lead Generation Platforms – Let’s Share Experiences

Hello Everyone,

Following my introduction, I wanted to open up a conversation around something that has been a big part of my agency journey: paid ads and platform-based lead generation.

In the past 3 years, I’ve worked with clients across industries and have seen how advertising platforms can completely change the growth trajectory of a business. But the results can vary a lot depending on the industry, budget, and the platform itself. I’d love to hear how others in this community are approaching it and what’s working best for you.

Here are a few areas I’d like us to dive into:

Google Ads – Often the go-to for high-intent traffic. Some businesses swear by it, but others find it too competitive or expensive. What strategies have you found effective in lowering acquisition costs while still driving quality leads?
Microsoft Bing Ads – A bit underrated compared to Google, but in some industries, it performs surprisingly well (especially with slightly older demographics). Has anyone here had success running Bing Ads, and if so, what kind of ROI did you see?
Meta Ads (Facebook/Instagram) – Great for building awareness and retargeting, but targeting and costs have changed a lot in recent years. Are you seeing consistent conversions on Meta platforms, or has it become more of a supporting channel for you?
Platform-Specific Lead Generation – Sites like Bark, Thumbtack, MVF Global, or even niche-specific directories can be a goldmine if used correctly. Have you tried these? Do you see them as a stepping stone for building your client base, or do you find they attract more price-sensitive leads?

My main goal here is to connect with like-minded people who are either actively running these campaigns or curious to learn how to integrate them into their service offerings. If you’re experienced, your insights could really help beginners avoid wasted time and money. And if you’re new, this could be a great place to ask questions and figure out where to start.

Drop your experiences, lessons learned, or even your struggles.

Let’s compare notes and see which channels are delivering the most reliable results in today’s market.

Looking forward to hearing from you all and hopefully building a knowledge-sharing thread that benefits everyone.

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