Don't mess with a working engine mid-flight , that's how you die :(
Don’t fix what isn’t broken — just because a number looks small.
You might have 1,000 YouTube subs.
Or a 5% cold email open rate.
And you’re tempted to tinker.
But here’s the question: Is the system doing the job it was built to do?
If your outreach system is generating booked calls at your KPI…Then it’s working.
Even if the open rate looks ugly.
Even if the view count is low.
Even if the CTR is flat.
Here’s the trap:
You think: “If I improve this one stat, the whole system will work better.”
So you tweak the subject line.
You add two more follow -ups.
You chase higher opens.
Congrats — you got more opens. But now your call bookings dropped.
Why? Because your shiny new subject line overpromised and underdelivered.
Because your extra emails annoyed the prospect.
Because systems are non-linear.
One stat goes up, another breaks.
Operators focus on the outcome metric — not the vanity ones.
If the metric that defines system success is in KPI, don’t touch it.
Don’t over-optimize. Don’t “feel clever.” Just let the machine run.
You want to experiment? Good.
Clone the system.
Test the tweak in a sandbox.
But never mess with a working engine mid-flight.
Optimizing the wrong metric is how systems die.
Knowing what not to touch is the real skill.
Ever seen a “small tweak” destroy an entire pipeline? Drop your horror story below 👇
0
0 comments
Alex Jilson
4
Don't mess with a working engine mid-flight , that's how you die :(
Web Agency Accelerator (FREE)
skool.com/webagencyaccelerator-free
Land your First Web Design Client & Scale to $10,000 selling websites!
Leaderboard (30-day)
Powered by