DAY 3 - How To Sell With Funnels (5 Funnels Breakdown)

10d (edited) • Announcements

FUNNEL 1: Funnels.com/class (Call Funnel Breakdown)

Insights -- Here's the VSL funnels.com/methodology

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This offer has done over $3million+ cash on the front ($10,000 = 300+ customers paid after watching this)

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1. Social Proof & Authority (00:00–01:05)

Opens with multiple client results + screenshots of millions generated.
Establishes instant credibility with numbers, awards, and experience (25,000 students, $30M collected).
Why it works: Reduces skepticism, builds trust before making a single claim.

2. Scarcity of Attention / Problem Agitation (01:26–01:44)

Frames the pain: social media noise, ad costs rising, old funnels failing.
Why it works: Creates urgency by showing the current methods are broken → primes them to want a new solution.

3. The Unique Mechanism (02:05–02:32)

Introduces the “Friction-Free Funnels” as the one system better than all others.
Why it works: People don’t want “another funnel.” They want THE mechanism that feels like a secret weapon.

4. Big Contrast / Reframing (03:01–04:09)

“Typical opt-ins 2–10%… ours 50–75%.”
“87%–95% of sales cycle automated.”
Why it works: Human brain locks onto comparisons. You show the gap between old vs. new → your solution feels like a 10X upgrade.

5. Cognitive Ease / Remove Friction (03:44–04:09)

Language like “remove tire kickers,” “automates selling,” “cashflow king.”
Why it works: Prospect sees less pain and effort → system feels inevitable & easy.

6. The 7-11-4 Rule (05:10–05:38)

Drops a research-based framework (Google’s study) to justify your approach.
Why it works: Cites authority outside of you → builds logical trust + feels cutting-edge.

7. Storytelling & Transformation (08:22–12:38)

Case studies from Dr. Holly, Mike Baron, Becca (NASA to $10K/mo → six figures).
Why it works: Mirror neurons fire when we hear relatable stories → prospects imagine themselves succeeding too.

8. Future Pacing (07:54 & 13:02–14:55)

“Imagine installing this system in 14 days or less…”
“What if you had new high-ticket clients chasing you instead of you chasing them?”
Why it works: Gets the audience to mentally rehearse success — the brain struggles to separate vivid imagination from reality.

9. Reciprocity & Free Value (13:37–14:39)

Offers a free Funnels Growth Plan session (no pitch, just strategy).
Why it works: Law of Reciprocity → by giving first, they feel compelled to give back (take the call, buy later).

10. Risk Reversal & Loss Aversion (14:39–14:55)

“What’s the worst that could happen? You leave with clarity.”
Why it works: Removes fear of loss, frames not booking as the real risk. Humans hate missing out more than taking action.

👉 If I were teaching this in your class, I’d break it down like: