Funnels = Presentations → The #1 job of any funnel is simply to get your one-to-many presentation in front of the right people.
The 90-Min Formula → 15 min Origin, 15 min Breaking Internal Beliefs, 15 min Breaking External Beliefs, 15 min Stack + Close, and 30 min Logic Repitch. (This is how you sell without being “salesy.”)
Pre-suasion > Persuasion → Position the opportunity before the pitch. High-ticket clients buy certainty, not “maybe.”
Just 20 Clients = $1M → With a $50K offer, you don’t need thousands of customers... you just need the right structure + positioning.
People Don’t Buy for 9 Reasons → They don’t know you, trust you, feel enough pain, believe it’ll work for them, etc… your funnel has to break all 9 objections.