Sep '25 • General discussion
32+ IT firms tried “CEO-first” Outbound, and made $0 from LinkedIn
But.....
I accidently targeted these 8 roles/accounts, and made $364,190 pipeline in 180 days:
1️⃣ CIO / IT Director
- Fastest budgets unlock
- Knows tech gaps + ROI levers
2️⃣ VP / Director of IT / Engineering
- Influences CIO decisions
- Easier to book first meeting
- Warm path → senior buy-in
3️⃣ Procurement + Founder’s Assistant
- Gatekeepers, necessary for scale
- Control vendor approvals + schedules
- Don’t avoid them → deals stall later
4️⃣ COO / Head of Ops / Transformation
- Expansion layer
- Pushes adoption across multiple units
- Often turns a $25K deal → $100K+
Rule of Thumb:
- Always multi-thread 5–8 roles per account
- Blend senior execs + director levels + gatekeepers
- Don’t rely on one champion → risk of dead deals
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5 comments
32+ IT firms tried “CEO-first” Outbound, and made $0 from LinkedIn
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