11d • Craft & Plot
YouTube as an Author: It's Not About Views — It's About Finding Your Readers
So here's something I've been thinking about a lot lately.
Most authors approach YouTube like a billboard — "BUY MY BOOK." And honestly? That's why it doesn't work.
Here's what I've learned running Wandering Creative Life: YouTube is the one platform where someone will sit and listen to you talk for 10, 15, 20 minutes. That's not an ad impression. That's a relationship.
When I talk about my writing process, the retreats I host, what it actually looks like to be a queer author making $6 in royalties some months — the people who stick around aren't casual scrollers. They're the ones who end up in my DMs, in my community, buying the book because they know me.
The algorithm doesn't find readers. You do — by being the author they want to follow.
So my question for the group: are any of you using YouTube (or thinking about it)? What's stopped you so far? Drop it in the comments — let's have a conversation about it. 👇
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YouTube as an Author: It's Not About Views — It's About Finding Your Readers
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