When I speak, my goal isn’t just to motivate people. My goal is to collect coins and contacts.
I want to leave the audience so excited that when I follow up, they’re ready for the next step. That’s why I never rely on just one touchpoint.
Here’s my follow-up system:
- First: My book
- Second: My community
- Third: My webinar
- Fourth: A Visibility Strategy Call
- Then: Consistent email follow-up that keeps providing value (working on a new series of 30 emails where they’ll get an email per day… yup per day and sometimes more than one)
I never assume someone is going to invest $10,000 with me after hearing a 15- to 30-minute talk on someone else’s stage. And they’re definitely not going to follow me on Instagram and randomly send me money.
The real money is made in the follow-up.
Most speakers lose opportunities because they stop after one email or one message. Your follow-up should create multiple touchpoints that build trust, provide value, and keep you top of mind.
The stage opens the door. The follow-up closes the sale. If you read this full tip DROP a comment so I know you got it. ❤️❤️❤️.