Mar 17 • General discussion
Why We Spend Money On Ads As A 'Production Company'
One of the things I don’t see talked about enough in the freelance / creative world is advertising your own business.
A lot of creatives are happy to spend thousands on new cameras, lenses, lighting or software, but spending money on ads for themselves feels uncomfortable. I used to feel exactly the same way.
Over the last few years at Coastal we’ve started treating ads as a core part of the business, not an experiment or a “maybe”. It’s something we plan for every month.
In the new YouTube video I just posted inside the course I break down:
– how we approach ads as a production company
– what we actually spend
– why consistency matters more than going viral
– and how ads have turned into one of the most reliable lead sources for us
It’s not a “get rich quick” thing. Most of the time it’s slow, boring, and a bit uncomfortable at first. But over time it compounds.
If you’re freelancing right now and relying purely on referrals or random enquiries, ads can be the lever that starts giving you control over your pipeline.
Curious to hear from everyone here:
Have you ever run ads for your own creative work?Or does it still feel like something you’re not ready for yet?
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Why We Spend Money On Ads As A 'Production Company'
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