𝑻𝒉𝒆 𝑶𝒓𝒊𝒈𝒊𝒏𝒂𝒍 𝑰𝒏𝒇𝒍𝒖𝒆𝒏𝒄𝒆𝒓...

Here’s something most people overlook when it comes to video: visuals alone don’t maximize “memorable”. Visual + Sound does.

Research shows background music can double ad recall. That means viewers are way more likely to remember your brand when they hear something that fits the vibe.

Sometimes, big brands even let the music do the influencing. They’ll use a familiar song as the “influencer” instead of a person. Have you heard the music in the current “Better in Denim” GAP commercial? It catches my attention even when I’m not looking at the TV. (Might even want a milkshake 😉)

When you add music to your video, you’re not just filling space. You’re creating emotion, setting the pace, and giving people something to connect with. Pair that with strong visuals, and you’ve got a message that sticks long after the scroll.

So as you’re creating, don’t just ask “what does this look like?”

👉🏽 Ask: “what does this sound like?”

Because video isn’t just seen, it’s felt.

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