18d • General discussion
Why emergency services behave so differently in paid traffic
One pattern I keep seeing across markets:urgency changes everything.
Emergency services tend to show:
• Faster decision-making
• Fewer quote shoppers
• Higher close rates on calls vs forms
Curious if others running traffic are noticing the same trend this year, especially across different verticals.
(If easier to chat off-platform, Telegram: @sbamm13)
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Why emergency services behave so differently in paid traffic
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